Thursday, October 27, 2011

Bupa TVC

Television commercial Directed by Jake Robb and Produced by Jackie Fish, both from fiction films.
We were required to make a 3 metre x 3 metre self lit cube . All sides of the cube were going to be seen, including the top. The cube also had to rotate and have inter-changable sides so that different logos could be installed and shot. Getting an even spread of light on all 5 sides was very important, this required a combination of the right density of fluorescent tubes as well as the tubes being set back from the acrylic the correct distance. After a couple of discussions with the cinematographer, Garry Richards and some calculated guess work we ended up with a great result.