This was a simple idea that got bigger and bigger. In order to be able to shoot the talk bubbles (some of which were huge) and keep the Medibank letters out of frame we had to shoot this in at the docklands studios. So we had to paint the whole floor and create our own temporary cyclorama.
The bubbles had to be soft and tactile so we built plywood carcasses and then took them to Rod at Trimworld who covered them in foam and vinyl faux leather. The final result was fantastic but they were problematic to transport being so big.